Why I want to meet Jack Trout
One of his books changed my life for better. In one of his books – Big brands Big trouble – he quips, ”Be strong somewhere than being weak everywhere.” This line hit me like thunderbolt. His context may have been different but i can’t deny the deeper meaning underneath. All our lives, we slog to be good at everything, all too often, those efforts fall flat. Focussing on what we are strong at and capitalisng upon it, can change things forever and bring money, success, prosperity.
